GENEX

Helping You Achieve Your Best

GENEX is dedicated to providing our member-owners and customers – dairy and beef cattle producers around the globe – with advanced genetic and reproductive solutions.

Our team takes pride in delivering value to you in every interaction, whether through supplying world-class cattle genetics, expert artificial insemination service, professional herd consulting, quality herd care products or state-of-the-art bull search apps.

 

Committed to the Co-op Way

Our commitment to serving you stems from our cooperative roots. The GENEX cooperative story began in the 1930s when producer members of yesterday came together to form an organization that would genetically improve cattle performance and deliver economical cattle reproductive service.

Today, our member-owners and customers remain at the heart of GENEX. Our professional GENEX team strives to develop a deep understanding of your operation, your goals and your challenges in order to deliver solutions that ensure your herd is ready for tomorrow, today. Producer participation in cooperative governance – through the delegate and council system – also provides GENEX senior leadership with a strong understanding of your vision for your co-op. It’s your voice that impacts your cooperative’s future.

Mission Statement

Be the trusted cooperative partner providing progressive genetics, herd health solutions and data-driven insights to create more efficient and sustainable cattle.

Gregg Topoleski serves as Chief Financial Officer for URUS. With over 23 years in Finance, he has developed a deep operational and strategic skillset that will complement the URUS leadership team. Before joining URUS, most recently, Gregg served as a Finance Executive for Exact Sciences and 3M/KCI. He started his career with GE in the Healthcare and Industrial Technologies divisions.

Petra Vijverberg is Chief Integration Officer of URUS. She brings with her experience as Managing Director Volkswagen and Sr Vice President of Strategy & Business Development of the PON group. At URUS she leads the coordination, alignment, and innovation of People Development & HR, IT, Digital Strategy, Marketing & Global Development, Corporate Development, and Supply Chain & Logistics.

Kevin Muxlow is Chief Operating Officer for URUS. He has a leadership focus on A.I. sales channels, SCCL, and VAS businesses while also building culture and strategy and supporting growth across the URUS Group. Kevin started with the company in 2005 in marketing, people development, and sales leadership roles.

Paul Hunt is the Chief Executive Officer of URUS. He took on this role after serving as the COO of URUS, where he provided leadership and support to GENEX, PEAK, and the URUS aspects of Corporate Development, People Development, and Distribution. Prior to the creation of URUS, Paul was the Alta Genetics COO since 2004. Paul has spent his entire career within URUS and its predecessors.