Respecting our roots, Focusing on the future

URUS is …

  • A new global leader dedicated to serving dairy and beef cattle producers around the globe
  • The combination of cooperative and private businesses with deep histories
  • Your source for technologies to improve the profitability of progressive commercial dairy and beef operations
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“Dairy and beef cattle producers are the heart of this organization, so we want to ensure our members and clients have access to the best products and services at a competitive price. This enables all of us to focus on producing high-quality and healthy food while contributing to a sustainable, productive and profitable global dairy and beef industry.”  – Cees Hartmans, CEO

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