genetics australia

In 2023, the Genetics Australia Cooperative entered a Joint Venture with URUS Group LP, creating Genetics Australia Holdings Pty Ltd. Continuing to trade as Genetics Australia, this new entity brings together global research and development and offers premium products and services from the trusted Genetics Australia and Total Livestock Genetics brands. Working alongside fellow cooperative GENEX, we have maintained our cooperative culture while bringing the best global genetics and herd improvement products to Australian farmers and opening new worldwide markets for Australian genetics, which are now widely recognized as among the best in the world.

Mission Statement

Genetics Australia is committed to the sustainability of livestock agriculture through the provision of trusted genetics, products, and services.

Gregg Topoleski serves as Chief Financial Officer for URUS. With over 23 years in Finance, he has developed a deep operational and strategic skillset that will complement the URUS leadership team. Before joining URUS, most recently, Gregg served as a Finance Executive for Exact Sciences and 3M/KCI. He started his career with GE in the Healthcare and Industrial Technologies divisions.

Petra Vijverberg is Chief Integration Officer of URUS. She brings with her experience as Managing Director Volkswagen and Sr Vice President of Strategy & Business Development of the PON group. At URUS she leads the coordination, alignment, and innovation of People Development & HR, IT, Digital Strategy, Marketing & Global Development, Corporate Development, and Supply Chain & Logistics.

Kevin Muxlow is Chief Operating Officer for URUS. He has a leadership focus on A.I. sales channels, SCCL, and VAS businesses while also building culture and strategy and supporting growth across the URUS Group. Kevin started with the company in 2005 in marketing, people development, and sales leadership roles.

Paul Hunt is the Chief Executive Officer of URUS. He took on this role after serving as the COO of URUS, where he provided leadership and support to GENEX, PEAK, and the URUS aspects of Corporate Development, People Development, and Distribution. Prior to the creation of URUS, Paul was the Alta Genetics COO since 2004. Paul has spent his entire career within URUS and its predecessors.