Respecting our roots

URUS IS:

    • A global leader dedicated to serving dairy and beef cattle producers around the globe

 

    • The combination of cooperative and private businesses with deep histories

 

  • Your source for technologies to improve the profitability of progressive commercial dairy and beef operations

Focusing On the future

What We Do

Empowering producers through genetic tools for the creation of sustainable and productive cows and management information for the ultimate in cow care

Provide dairy and beef producers around the world with cutting-edge products, genetics and herd management information

 

URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future.

As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – AgSource, Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each of these organizations has its own unique identity, products and services.

These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker.

Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow.

Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.

Largest A.I. In The World

We Inseminate

1 cow

every second

Around the globe

OVER 31.5 MILLION

Quality straws of semen sold Worldwide

MARKET LEADER

In dairy information management

OVER 9 MILLION COWS

Under data management across 5,000+ herds

A global organization

  • 28 OFFICES WORLDWIDE
  • 2000+ EMPLOYEES WORLDWIDE
  • RETAIL SALES IN 14 COUNTRIES
  • WHOLESALE SUPPLIER IN 80+ COUNTRIES
  • ENDLESS CAREER OPPORTUNITIES

The Heart of Urus

Urus Mission

We empower producers through genetic progress, reproductive innovations, and actionable insights.

Respecting our roots

URUS IS:

  • A global leader dedicated to serving dairy and beef cattle producers around the globe
  • The combination of cooperative and private businesses with deep histories
  • Your source for technologies to improve the profitability of progressive commercial dairy and beef operations

Focusing On the future

What We Do

Empowering producers through genetic tools for the creation of sustainable and productive cows and management information for the ultimate in cow care

Provide dairy and beef producers around the world with cutting-edge products, genetics and herd management information

 

URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future.

As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – AgSource, Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each of these organizations has its own unique identity, products and services.

These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker.

Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow.

Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.

Largest A.I. In The World

We Inseminate

1 cow

every second

Around the globe

OVER 31.5 MILLION

Quality straws of semen sold Worldwide

MARKET LEADER

In dairy information management

OVER 9 MILLION COWS

Under data management across 5,000+ herds

A global organization

  • 28 OFFICES WORLDWIDE
  • 2000+ EMPLOYEES WORLDWIDE
  • RETAIL SALES IN 14 COUNTRIES
  • WHOLESALE SUPPLIER IN 80+ COUNTRIES
  • ENDLESS CAREER OPPORTUNITIES

The Heart of Urus

Urus Mission

We empower producers through genetic progress, reproductive innovations, and actionable insights.

Respecting

our roots

Focusing On the future

URUS IS:

  • A global leader dedicated to serving dairy and beef cattle producers around the globe
  • The combination of cooperative and private businesses with deep histories
  • Your source for technologies to improve the profitability of progressive commercial dairy and beef operations

What We Do

Empowering producers through genetic tools for the creation of sustainable and productive cows and management information for the ultimate in cow care

Provide dairy and beef producers around the world with cutting-edge products, genetics and herd management information

 

URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future.

As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – AgSource, Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each of these organizations has its own unique identity, products and services.

These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker.

Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow.

Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.

Largest A.I. In The World

We Inseminate

1 COW

EVERY SECOND

AROUND THE
GLOBE

OVER 31.5 MILLION

Quality straws of semen sold Worldwide

MARKET LEADER

In dairy information management

OVER 9 MILLION COWS

Under data management across 5,000+ herds

A global organization

  • 28 OFFICES WORLDWIDE
  • 2000+ EMPLOYEES WORLDWIDE
  • RETAIL SALES IN 14 COUNTRIES
  • WHOLESALE SUPPLIER IN 80+ COUNTRIES
  • ENDLESS CAREER OPPORTUNITIES

The Heart of Urus

Urus Mission

We empower producers through genetic progress, reproductive innovations, and actionable insights.

Gregg Topoleski serves as Chief Financial Officer for URUS. With over 23 years in Finance, he has developed a deep operational and strategic skillset that will complement the URUS leadership team. Before joining URUS, most recently, Gregg served as a Finance Executive for Exact Sciences and 3M/KCI. He started his career with GE in the Healthcare and Industrial Technologies divisions.

Petra Vijverberg is Chief Integration Officer of URUS. She brings with her experience as Managing Director Volkswagen and Sr Vice President of Strategy & Business Development of the PON group. At URUS she leads the coordination, alignment, and innovation of People Development & HR, IT, Digital Strategy, Marketing & Global Development, Corporate Development, and Supply Chain & Logistics.

Kevin Muxlow is Chief Operating Officer for URUS. He has a leadership focus on A.I. sales channels, SCCL, and VAS businesses while also building culture and strategy and supporting growth across the URUS Group. Kevin started with the company in 2005 in marketing, people development, and sales leadership roles.

Paul Hunt is the Chief Executive Officer of URUS. He took on this role after serving as the COO of URUS, where he provided leadership and support to GENEX, PEAK, and the URUS aspects of Corporate Development, People Development, and Distribution. Prior to the creation of URUS, Paul was the Alta Genetics COO since 2004. Paul has spent his entire career within URUS and its predecessors.