Formed in 2018, URUS is a holding company with cooperative and private ownership. URUS has strong roots in the global agriculture industry. This deep history is anchored by the companies that compose URUS: Alta Genetics, GENEX, Genetics Australia, Jetstream Genetics, Leachman Cattle, PEAK, SCCL, Trans Ova Genetics and VAS. It’s also fueled by a worldwide team of professionals dedicated to providing dairy and beef producers with genetic and farm management information solutions that improve herd quality and productivity.