VAS

We’ve got history with the dairy industry. Over 60 years – which is why we’re committed to continuously pioneering new solutions and technology for an industry we care so passionately about.

Farmers all around the world need tools to help provide the very best care to their land and animals. From seed to cheese, we help support those farmers through our herd and feed management solutions, milk recording and analysis, agricultural testing, consulting and more.

For the past 60 years we’ve woken up each day to support those that never stop feeding the world – and we have no plans to quit. We set the standard for farm management solutions and fix our eyes on raising the bar to meet the next generation of expectations.

Whether near or far, large or small, VAS is at the heart of your dairy.

 

VAS is the global market leader in connected farm management systems. As the operating system of choice for the most innovative dairies, VAS’ software and information solutions help collect and connect a farm’s data – from herd management records, to feed and nutrition records, to crop science management records. These insights are a source of truth, empowering producers and their trusted advisors to make profit-driven and sustainable management decisions. At the forefront of thought leadership within the dairy industry, VAS is trusted by the producers we serve and the greater dairy community.

Mission Statement

Updated mission: Empower dairy producers, and our industry, with a trusted, integrated, decision-making platform to maximize profitability and sustainability.

Gregg Topoleski serves as Chief Financial Officer for URUS. With over 23 years in Finance, he has developed a deep operational and strategic skillset that will complement the URUS leadership team. Before joining URUS, most recently, Gregg served as a Finance Executive for Exact Sciences and 3M/KCI. He started his career with GE in the Healthcare and Industrial Technologies divisions.

Petra Vijverberg is Chief Integration Officer of URUS. She brings with her experience as Managing Director Volkswagen and Sr Vice President of Strategy & Business Development of the PON group. At URUS she leads the coordination, alignment, and innovation of People Development & HR, IT, Digital Strategy, Marketing & Global Development, Corporate Development, and Supply Chain & Logistics.

Kevin Muxlow is Chief Operating Officer for URUS. He has a leadership focus on A.I. sales channels, SCCL, and VAS businesses while also building culture and strategy and supporting growth across the URUS Group. Kevin started with the company in 2005 in marketing, people development, and sales leadership roles.

Paul Hunt is the Chief Executive Officer of URUS. He took on this role after serving as the COO of URUS, where he provided leadership and support to GENEX, PEAK, and the URUS aspects of Corporate Development, People Development, and Distribution. Prior to the creation of URUS, Paul was the Alta Genetics COO since 2004. Paul has spent his entire career within URUS and its predecessors.