Respecting our roots, Focusing on the future

URUS is …

  • A new global leader dedicated to serving dairy and beef cattle producers around the globe
  • The combination of cooperative and private businesses with deep histories
  • Your source for technologies to improve the profitability of progressive commercial dairy and beef operations

“Dairy and beef cattle producers are the heart of this organization, so we want to ensure our members and clients have access to the best products and services at a competitive price. This enables all of us to focus on producing high-quality and healthy food while contributing to a sustainable, productive and profitable global dairy and beef industry.”  – Cees Hartmans, CEO

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