Alta Genetics

Alta Genetics’ mission is to create value, build trust, and deliver results to progressive dairy and beef farmers globally.

Alta people receive extensive training from industry experts in the areas of genetic consulting, reproduction and herd management, to help their customers achieve profitable success on their operations.

They do this through a clear focus on genetic plans customized for each farm, and through a keen focus on helping customers put the right reproductive measures in place to create more pregnancies. From barn staff to lab technicians, and from distribution staff to sales consultants, the entire Alta team is passionate about delivering trustworthy genetics and profitable reproductive results in a high-quality and high-fertility package to every single customer.

In addition to internal training for its own staff, Alta also offers unique and intense training opportunities to customers, so they learn how to improve profitability on their operations directly from academic and industry instructors in all areas of herd management.

Mission Statement

Alta Genetics builds long-term relationships by creating value for its customers. It improves the profitability of individual herds by delivering trustworthy genetics and high-quality reproductive and management services.

Gregg Topoleski serves as Chief Financial Officer for URUS. With over 23 years in Finance, he has developed a deep operational and strategic skillset that will complement the URUS leadership team. Before joining URUS, most recently, Gregg served as a Finance Executive for Exact Sciences and 3M/KCI. He started his career with GE in the Healthcare and Industrial Technologies divisions.

Petra Vijverberg is Chief Integration Officer of URUS. She brings with her experience as Managing Director Volkswagen and Sr Vice President of Strategy & Business Development of the PON group. At URUS she leads the coordination, alignment, and innovation of People Development & HR, IT, Digital Strategy, Marketing & Global Development, Corporate Development, and Supply Chain & Logistics.

Kevin Muxlow is Chief Operating Officer for URUS. He has a leadership focus on A.I. sales channels, SCCL, and VAS businesses while also building culture and strategy and supporting growth across the URUS Group. Kevin started with the company in 2005 in marketing, people development, and sales leadership roles.

Paul Hunt is the Chief Executive Officer of URUS. He took on this role after serving as the COO of URUS, where he provided leadership and support to GENEX, PEAK, and the URUS aspects of Corporate Development, People Development, and Distribution. Prior to the creation of URUS, Paul was the Alta Genetics COO since 2004. Paul has spent his entire career within URUS and its predecessors.