Urus Terms and conditions

Urus Terms and conditions

URUS GROUP
V01.00 2026.08.26

These Terms and Conditions for Website Use, together with any additional terms, policies, notices, and agreements referenced in them (collectively, “Terms of Use“), govern your access to and use of this website and any pages, content, features, or services made available through it (collectively, the “Website“).
The Website is owned and operated by URUS Group LP or one of its direct or indirect subsidiaries or affiliates (collectively, “Affiliates“), all of which are referred to in these Terms of Use as URUS, we, us, or our.
PLEASE READ THESE TERMS OF USE CAREFULLY. BY ACCESSING OR USING THE WEBSITE, YOU AGREE TO BE BOUND BY THESE TERMS OF USE. IF YOU DO NOT AGREE TO THESE TERMS OF USE, DO NOT ACCESS OR USE THE WEBSITE.

1. Scope of the Website
The Website is provided for general information, marketing, communications, and related business purposes. Except where expressly stated otherwise, the content on the Website does not constitute an offer to sell, a binding commitment, professional advice, or a guarantee that any product, service, program, or opportunity will be available in any particular location at any particular time.
Products, services, programs, and information described on the Website may vary by jurisdiction and may be subject to separate written agreements, specifications, terms, conditions, legal requirements, or regulatory approvals.
If you have entered into a separate written agreement with URUS or one of its Affiliates, including an end user license agreement (“EULA“), end user subscription agreement (“EUSA“), customer agreement, supply agreement, purchase terms, service terms, portal terms, or other written agreement, that separate agreement will control with respect to its subject matter if there is a conflict with these Terms of Use.

2. Acceptance and Electronic Communications
By accessing or using the Website, you agree to these Terms of Use.
By using the Website or communicating with us electronically, you consent to receive communications from us electronically. You agree that notices, disclosures, agreements, and other communications provided electronically satisfy any legal requirement that such communications be in writing, to the extent permitted by applicable law.

3. Changes to the Website or These Terms of Use
We may modify, suspend, discontinue, restrict, or terminate access to all or any portion of the Website at any time, with or without notice, including for maintenance, security, operational, business, legal, or compliance reasons.
We may update these Terms of Use from time to time. The updated Terms of Use will be effective when posted, unless a different effective date is stated. Your continued use of the Website after updated Terms of Use are posted means that you accept the updated Terms of Use.

4. Privacy and Cookies Our collection, use, disclosure, and other processing of personal information is governed by our Global Privacy Policy, our Cookie Notice and any applicable consent banner, or jurisdiction-specific privacy notice
. If these Terms of Use conflict with our Global Privacy Policy or Cookie Notice with respect to the capturing and processing of personal information, the Global Privacy Policy or Cookie Notice, as applicable, will control with respect to such capturing/processing.
Our Global Privacy Policy is available at: https://www.urus.org/privacy-statement/ Our Cookie Notice is available at: https://www.urus.org/CookieNotice/
The Website may contain links to third-party websites, platforms, tools, or services. We are not responsible for the privacy, security, content, practices, or terms of third parties. You should review applicable third-party privacy notices and terms before interacting with third-party websites or services.

5. Ownership and Intellectual Property The Website and its contents, features, functionality, design, text, graphics, logos, trademarks, service marks, trade dress, photographs, videos, audio, software, source code, data, databases, interfaces, and other materials are owned by URUS, its Affiliates, licensors, suppliers, or other providers and are protected by copyright, trademark, trade secret, patent, database, and other intellectual property and proprietary rights laws.
Except as expressly permitted by these Terms of Use or by applicable law, you may not reproduce, modify, adapt, translate, distribute, publish, publicly display, publicly perform, transmit, sell, license, create derivative works from, scrape, extract, download in bulk, or otherwise exploit any portion of the Website or its content without our prior written authorization.
No right, title, or interest in or to the Website or any Website content is transferred to you through your use of the Website or otherwise. All rights not expressly granted are reserved.
You may not remove, alter, or obscure any copyright, trademark, proprietary rights, or other notices appearing on or in any Website content.

6. Limited License to Use the Website
Subject to these Terms of Use, we grant you a limited, personal, revocable, nonexclusive, nontransferable, nonsublicensable license to access and use the Website for lawful, informational, and noncommercial purposes.
You may view, browse, and print limited portions of Website content for your own internal, personal, and informational use, provided that you keep intact all copyright, trademark, and other proprietary notices.
You may not use the Website or its content for commercial exploitation, republication, resale, redistribution, bulk download, public display, public performance, or development of any competing product, service, database, artificial intelligence system, machine learning model, or automated technology without our prior written authorization.

7. Trademarks
URUS brand names, trade names, logos, product names, service names, slogans, trade dress, and related marks are trademarks or service marks of URUS or its Affiliates. Other names, logos, product names, service names, and marks appearing on the Website are used under license and are owned by their respective owners.
You may not use any URUS trademark, service mark, logo, trade dress, trade name, brand name or confusingly similar mark without our prior written authorization. Nothing on the Website grants you any license or right to use any of our trademarks or service marks, or the trademarks or service marks of others.

8. Prohibited Uses
You may use the Website only for lawful purposes and in accordance with these Terms of Use.
You agree that you will not:


1. Use the Website in any way that violates applicable law or regulation.
2. Use the Website in any way that could damage, disable, overburden, impair, disrupt, or interfere with the Website or any related system, network, or security feature.
3. Attempt to gain unauthorized access to the Website, any user account, any computer system, or any network connected to the Website.
4. Probe, scan, test, or attempt to assess the vulnerability of the Website or any related system without our prior written authorization.
5. Circumvent, disable, or interfere with any security, authentication, access control, rate-limiting, or usage restriction.
6. Use any robot, spider, crawler, scraper, bot, script, automated tool, artificial intelligence agent, data mining tool, or other automated means to access, monitor, copy, collect, index, scrape, harvest, download, or extract data from the Website without our prior written authorization.
7. Use the Website for unauthorized marketing, advertising, solicitation, spam, mass messaging, or similar communications.
8. Upload, submit, transmit, or make available any material that is unlawful, harmful, threatening, abusive, harassing, defamatory, obscene, indecent, misleading, deceptive, discriminatory, hateful, inflammatory, invasive of privacy, or otherwise objectionable.
9. Upload, submit, transmit, or make available any material that infringes, misappropriates, or violates any intellectual property, privacy, publicity, confidentiality, contractual, or other rights of any third party.
10. Impersonate any person or entity or misrepresent your identity or affiliation.
11. Introduce any virus, Trojan horse, worm, logic bomb, malware, or other code or material that is malicious or technologically harmful.
12. Reverse engineer, decompile, disassemble, or attempt to derive source code or underlying ideas from any Website software, except to the extent such action is expressly allowed by applicable law.
13. Use the Website or its content to develop, train, fine tune, test, benchmark, improve, validate, or operate any artificial intelligence, machine learning, large language model, neural network, generative AI system, automated decision system, or similar technology.

9. Artificial Intelligence, Automated Access, and Data Extraction
Without limiting the restrictions above, you may not use any content, data, materials, software, images, text, audio, video, metadata, or other information made available through the Website to develop, train, fine tune, test, benchmark, improve, validate, or operate any artificial intelligence, machine learning, large language model, neural network, generative AI system, automated decision system, or similar automated technology.
You may not access, monitor, copy, collect, scrape, crawl, download, index, extract, harvest, or retrieve data from the Website using any robot, spider, crawler, scraper, bot, automated script, artificial intelligence agent, machine learning tool, data mining tool, or other automated means without our prior written authorization.
Any permission for artificial intelligence, machine learning, text and data mining, automated access, data extraction, or similar use must be granted in advance in a written agreement signed or expressly approved by URUS. Permission is not be implied from access to the Website, availability of Website content, or absence of technical access controls.
We reserve all rights in the Website and its content for purposes of text and data mining, machine learning, artificial intelligence training, and similar automated analysis, to the fullest extent permitted by applicable law.

10. User Submissions, Feedback, Reviews, and Testimonials
The Website may allow you to submit, post, upload, send, or otherwise provide comments, feedback, suggestions, questions, reviews, testimonials, images, videos, text, ideas, or other content (collectively, “Submissions“).
You retain any rights you may have in your Submissions. However, by providing a Submission to us, you grant URUS and its Affiliates a worldwide, nonexclusive, royalty-free, fully paid, transferable, sublicensable, perpetual, and irrevocable license to use, reproduce, modify, adapt, translate, publish, display, perform, distribute, create derivative works from, and otherwise exploit the Submission for our business, commercial, operational, marketing, communications, website, product, service, and related purposes, subject to our Global Privacy Policy and applicable law.
You represent and warrant that:

1. You own or control all rights necessary to provide the Submission and grant the license above.
2. Your Submission is accurate to the best of your knowledge.
3. Your Submission does not violate applicable law or regulation.
4. Your Submission does not infringe, misappropriate, or violate any intellectual property, privacy, publicity, confidentiality, contractual, or other rights of any third party.
5. Your Submission does not contain unlawful, harmful, defamatory, misleading, deceptive, obscene, discriminatory, hateful, or otherwise objectionable material.

Submissions are not confidential unless we expressly agree otherwise in advance in a written agreement signed by URUS. We are not obligated to use, post, maintain, return, or compensate you for any Submission. We may edit, refuse, remove, disable access to, or decline to use any Submission at any time and for any reason.
If you submit a review, testimonial, endorsement, or similar statement, you agree that it must reflect your honest opinions, findings, beliefs, or experiences, must not be misleading, and must disclose any material connection you have with URUS or its Affiliates if that connection is not otherwise apparent.

11. Monitoring and Enforcement
We do not undertake to review all materials before they are posted, submitted, or transmitted through the Website. However, we may monitor, review, edit, refuse, remove, or disable access to any material at any time and for any reason, including if we believe the material violates these Terms of Use or applicable law, or may be against public policy.
We may take any action we deem appropriate in response to actual or suspected violations of these Terms of Use, including suspending or terminating access to the Website, preserving or disclosing information as required or permitted by law, cooperating with law enforcement, and pursuing available legal or equitable remedies.

12. Third-Party Links, Tools, and Content
The Website may contain links to or integrations with third-party websites, tools, platforms, content, resources, or services. These links and integrations are provided for convenience only.
We do not control and are not responsible for third-party websites, tools, platforms, content, privacy practices, security practices, availability, accuracy, terms, or policies. Inclusion of a link or integration does not imply endorsement, sponsorship, approval, or responsibility by URUS or its Affiliates.
Your use of third-party websites, tools, platforms, content, or services is at your own risk and may be governed by separate third-party terms and policies.

13. Informational Content Only
Website content is provided for general informational purposes only. Although we endeavor to provide accurate and current information, we do not warrant that Website content is complete, accurate, reliable, current, error-free, or suitable for any particular purpose. Website content should not be relied upon as professional, technical, veterinary, medical, legal, financial, regulatory, animal-health, breeding, genetic, agricultural, or other specialized advice unless expressly stated in a separate written agreement with URUS or one of its Affiliates. You are responsible for obtaining appropriate professional advice before acting on information available through the Website.

14. Product and Service Information
Any descriptions, images, specifications, performance information, availability, pricing, or other details regarding products or services are provided for general informational purposes only and may change without notice.
Actual products, services, programs, specifications, results, and availability may vary. Any purchase, license, subscription, service, or other transaction will be governed by the applicable agreement, purchase terms, service terms, or other written terms provided for that transaction.

15. Accessibility
We are committed to making the Website accessible and usable for a broad range of users. We endeavor to design, develop, and maintain the Website in a manner consistent with recognized accessibility standards.
If you experience difficulty accessing any portion of the Website, please contact us through the contact methods provided on the Website and describe the issue, the page or feature involved, and the assistive technology or browser you are using, if applicable.

16. Security and Vulnerability Reporting
You may not probe, scan, test, or attempt to assess the vulnerability of the Website or any related system, network, or service without our prior written authorization.
If we publish a vulnerability disclosure policy or authorized security reporting process, activities conducted strictly within that policy will be governed by that policy. No other security testing or vulnerability assessment is authorized.

17. Export Compliance and Sanctions
You may not use, access, export, re-export, transfer, or make available the Website, Website content, or any related technology in violation of applicable export control, sanctions, anti-boycott, or trade compliance laws.
You represent that you are not located in, organized under the laws of, or ordinarily reside in any country or region subject to comprehensive trade sanctions, and that you are not identified on any applicable restricted-party, denied-party, blocked-person, or sanctions list.

18. Disclaimer of Warranties
The Website and all Website content are provided on an “as is” and “as available” basis.
To the fullest extent permitted by applicable law, URUS and its Affiliates disclaim all warranties, representations, and conditions of any kind, whether express, implied, statutory, or otherwise, including warranties of accuracy, completeness, timeliness, reliability, availability, merchantability, fitness for a particular purpose, title, noninfringement, security, and freedom from viruses or other harmful code.
We do not warrant that the Website will be uninterrupted, secure, error-free, current, or free from harmful components, or that defects will be corrected.
Some jurisdictions do not allow the exclusion of certain warranties, so some of the exclusions above may not apply to you. In that case, the exclusions will apply to the fullest extent permitted by applicable law.

19. Limitation of Liability
To the fullest extent permitted by applicable law, URUS, its Affiliates, and their respective officers, directors, employees, agents, representatives, contractors, licensors, suppliers, successors, and assigns will not be liable for any indirect, incidental, consequential, special, exemplary, punitive, or enhanced damages, including lost profits, lost revenue, loss of goodwill, loss of data, loss of business opportunities, business interruption, or cost of substitute products or services, arising out of or relating to the Website, Website content, these Terms of Use, or your use of or inability to use the Website.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, YOUR SOLE AND EXCLUSIVE REMEDY FOR DISSATISFACTION WITH THE WEBSITE OR THESE TERMS OF USE IS TO STOP USING THE WEBSITE.
Nothing in these Terms of Use excludes or limits liability for fraud, intentional misconduct, death or personal injury caused by negligence, or any other liability that cannot be excluded or limited under applicable law.

20. Indemnification
To the fullest extent permitted by applicable law, you agree to defend, indemnify, and hold harmless URUS, its Affiliates, and their respective officers, directors, employees, agents, representatives, contractors, licensors, suppliers, successors, and assigns from and against any claims, demands, actions, losses, liabilities, damages, judgments, settlements, costs, and expenses, including reasonable attorneys’ fees, arising out of or relating to:

1. Your access to or use of the Website.
2. Your violation of these Terms of Use.
3. Your violation of applicable law or regulation.
4. Your Submissions.
5. Your violation, infringement, or misappropriation of any intellectual property, privacy, publicity, confidentiality, contractual, or other rights of any third party.
6. Your unauthorized use of Website content, automated access, data extraction, artificial intelligence training, scraping, crawling, or similar activity.

We reserve the right to assume the exclusive defense and control of any matter subject to indemnification by you. You agree to cooperate with our defense of such matter.

21. Class Action Waiver and Limitation on Claims
To the fullest extent permitted by applicable law, any dispute, claim, or cause of action arising out of or relating to the Website or these Terms of Use must be brought only in an individual capacity and not as a plaintiff, class member, or representative in any purported class, collective, consolidated, private attorney general, or representative proceeding.
Any claim or cause of action arising out of or relating to the Website or these Terms of Use must be commenced within one year after the claim or cause of action accrues. Otherwise, the claim or cause of action is permanently barred.

22. Governing Law and Venue
These Terms of Use and any dispute, claim, or cause of action arising out of or relating to the Website or these Terms of Use will be governed by and construed in accordance with the laws of the State of Wisconsin, United States of America, without regard to conflict-of-law principles.
To the fullest extent permitted by applicable law, you agree that the state and federal courts located in the City of Madison, Dane County, Wisconsin, United States of America, will have exclusive jurisdiction and venue over any dispute, claim, or cause of action arising out of or relating to the Website or these Terms of Use.

23. International Users
The Website is operated from the United States. We do not represent that the Website or Website content is appropriate or available for use in every jurisdiction.
If you access the Website from outside the United States, you do so on your own initiative and are responsible for compliance with applicable local laws. You may not access or use the Website where doing so would violate applicable law.

24. Severability If any provision of these Terms of Use is held to be invalid, illegal, or unenforceable, that provision will be enforced to the maximum extent permitted by applicable law, and the remaining provisions will remain in full force and effect.

25. No Waiver
Our failure to enforce any provision of these Terms of Use will not constitute a waiver of that provision or any other provision. Any waiver must be in writing and signed by an authorized representative of URUS.

26. Assignment
You may not assign or transfer these Terms of Use or any rights or obligations under them without our prior written authorization. We may assign or transfer these Terms of Use, in whole or in part, without restriction, including in connection with a merger, acquisition, reorganization, sale of assets, or operation of law.

27. Entire Agreement
These Terms of Use, together with any additional terms, policies, notices, or agreements expressly incorporated by reference, constitute the entire agreement between you and URUS regarding your use of the Website and supersede all prior or contemporaneous understandings regarding the Website.

28. Contact Us
If you have questions about these Terms of Use, you may contact us through the contact page or other contact methods provided on the Website.

 

Ty Vaughn is Chief Product and Innovation Officer at URUS, a role he assumed in January 2026. Ty leads the company’s global strategy for genetic and reproductive innovation, integrating advanced science, technology, and commercial solutions to accelerate genetic progress, improve fertility, and deliver next-generation reproductive products and services. With more than 25 years of experience at Monsanto and Bayer, Ty has a proven track record of leading global teams in plant biotechnology, regulatory science and product management driving breakthrough innovations and product development that create lasting value for farmers worldwide.

Ryan Gaines is Chief Financial Officer of URUS.  He joined in October 2025. He owns financial strategy, controls, and business partnering to support sustainable growth across URUS brands. Ryan brings experience from Wrigley, Unilever, Cargill, and CPM Holdings, and is passionate about building high-performing teams that drive long-term impact.

Petra Vijverberg is Chief Integration Officer of URUS. She leads the coordination, alignment, and innovation of People and Culture, Digital and Data Strategy, Sustainability, and Supply Chain. Petra has been with URUS since 2023 and has an extensive track record in commercial and strategic roles. Before URUS, she worked for Pon Holdings in the Netherlands. 

Kevin Muxlow is Chief Commercial Officer for URUS and is committed to continuously support a team of trusted and resourceful advisors creating value for our clients and members globally. He leads URUS portfolio brands marketing alongside the commercial function organized in four regions – North America, Latin America, Europe, the Middle East and Africa, and Asia Pacific. Raised on family progressive dairy and heifer grower operations in western Canada, Kevin started his off-farm career working with farm organizations in government relations and then joined Alta Genetics in 2005 holding marketing, people development, sales and executive leadership roles.

Paul Hunt has been the Chief Executive Officer of URUS since 2023. His mission is to expand URUS’ global impact in line with the company’s vision of creating better cows for a better world, leveraging the power of URUS’ people and culture. He focuses on inorganic growth opportunities through mergers, acquisitions and partnerships, as well as R&D, product innovation, and production. Before URUS was established, Paul served as the Chief Operating Officer of Alta Genetics from 2004. He has dedicated his entire career to URUS and its predecessor companies.